Thursday, May 17, 2012

Let's Talk Discussion Group Etiquette for LinkedIn

We hope that after all the posts made about LinkedIn, you have made the decision to join the world of professional networking. If you are already a member you may have joined a few groups and may even received a few emails notifying you that there a new discussions in the group. Besides getting industry relevant information, it is also a great opportunity for you the take part in the discussion! Participating in group discussions are a great way to share your expertise, learn from your peers, and grow your network.

With LinkedIn discussions, you are able to view discussion threads, add a comment, start your own discussion,  or share links with other group members. Before joining the conversation it's important to understand the etiquette in participating in LinkedIn discussions.

First, understand what is acceptable for each group. Each group has its own tolerance for promotional content in group discussions. Some groups encourage its members to share links to their own websites, blog posts, or any other group relevant material. However, other groups all that type of posting in moderation. In other words you should use discretion when make a post. The point of the group is not about self-promotion. Before adding your own commentary, review the group's profile for posting guidelines. You can also read existing posts to assess what is acceptable to the group.

Focus on demonstrating your expertise and knowledge about industry relevant topics. The best way to participate in LinkedIn groups is to focus on intelligent, meaningful posts that add value to a discussion. Share relevant information that will benefit other members. Demonstrate your expertise in the industry by answering questions from other members. Whether you are looking for a job or potential clients, sell yourself by showing you expertise rather than posting overt sales pitches or pleas for employment.

Use the promotions tabs for sales pitches. LinkedIn groups offer a "Promotions tab where members can post announcements related to products, services, and events. If you have something to sell, it is preferable to post it on the "Promotions" tab.

There is also a "Jobs" tab. If you want to announce a job opening, talk about the current job market, ask a job related question, or  post a career discussion do it under the "Jobs" tab.

Bottom line, you should be an active LinkedIn user. Make the most of your time on LinkedIn!


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